What is Qravity? How does it help independent filmmaking?

Qravity is a new decentralized platform for creatives working in film, TV and video content industries to come together, network, collaborate and, most importantly, initiate royalties contracts. The smart contracts facilitated by blockchain technology allow for a project’s revenues to be distributed transparently, instantaneously and automatically, cutting out many of the costly middle-men of an antiquated industry structure.

An important contribution which blockchain can make to the indpendent film market is recognised by Qravity, which is equity crowdfunding. As opposed to traditional crowdfunding, equity crowdfunding allows all “donors” to become investors, receiving returns personally from the project’s revenues. Smart contracts can distribute revenues proportionately not just to those who work on the projects, but to those who have bankrolled it, too. Revenues even of a fraction of a cent are not lost in charges on the blockchain.

“Any independent film producer knows that one of the most difficult tasks in moviemaking is getting funding,” Qravity observes. “The main reason for this is that investors see indie projects as too high-risk with a low potential for reward.” Qravity views equity crowdfunding as the solution to this problem. However, this, in reality, a problem with DISTRIBUTION.

The high risk of investing in an independent film project is not reduced by a greater number of backers each investing a smaller amount. Qravity believes, from the evidence of crowdfunding, that harnessing the passion of a fanbase will eliminate the clinical attitude towards film investments that hamper small projects getting off the ground. Crowdfunding, however, has in its history only gotten a handful of independent projects to cinema screens, and these are almost exclusively made by high-profile creators such as Charlie Kaufman,  Spike Lee and Zach Braff.

Independent projects are high-risk because it is difficult to find their target audiences. If 1/100 people might like to see a quirky independent feature, whereas 10/100 people might want to see a new superhero movie, then the independent feature has to reach ten times as many people through marketing to get the same number of people into the cinema.

LiveTree is developing a next-generation film and TV streaming platform where audiences can socialise and recommend new films. “Communities” form around a shared niche interest or a special taste, and members can share content and pitch new projects. New projects can be bankrolled with Seed tokens, the world’s first film and television cryptocurrency, in a process of equity-based crowd investment. Although the general public may follow their heart, they will also want to make sound investments. LiveTree’s platform ensures that small-scale productions will find their fanbases, monetise efficiently, and go on to produce more content.

We are developing a fully decentralized entertainment landscape that will return creative control to artists and give power into the hands of audiences. We are launching with an unbelievable catalogue of films and TV shows to get the ball rolling – arthouse gems, Hollywood classics, eye-opening documentaries, TV powerhouses and modern blockbusters.

If you want to get started in the blockchain revolution and to own a piece of the future of entertainment, sign up here!

  

 

LiveTree touches down in Chennai, India!

LiveTree arrives in Chennai, India this week for the IndiEarth Xchange 2018 festival.

IndiEarth is an online network of creatives and artists working film, TV and music. With over 40,000 users it is the beating heart of India’s independent scene.

IndiEarth Xchange is a festival bringing together the best that India has to offer. The sixth iteration of the highly popular film, TV and media festival is bringing in a diverse range of independent productions from all across India – the most active film market in the world. LiveTree is attending in order to scope out some of the best South Asian talent and offer international distribution to some of the best work, along with the potential for investments in future projects.

The LiveTree Innovation Award is a first for the festival, which will be awarded to a film which not only shows outstanding cinematic artistry, but demonstrates exceptional levels of innovation, imagination and originality. The special prizes attached to the award have not yet been announced.

LiveTree’s participation in the event follows from a long partnership with EarthSync, the Chennai-based production company and record label which founded IndiEarth several years ago. Most well known for its sumptuous music videos, EarthSync also has a deeply moving and internationally recognised feature documentary, Laya Project, under its belt, made in 2006 by director Harold Monfils.

Following the devastation of the 2004 Boxing Day Tsunami, cultural regeneration was needed just as much as infrastructural redevelopment. Laya Project documents a two-year journey through the coastal regions of India, Indonesia, Thailand, Myanmar, Maldives and Sri Lanka, recording the history and creative processes of local musicians. It won awards at film festivals around the world and was later broadcast by the National Geographic Channel.

Laya Project, along with 50 hours of EarthSync’s historic catalogue, is available for streaming on LiveTree.

The Alpha version of LiveTree is now fully live and you can request access on our website at  our website.

About us:

London-based LiveTree is a blockchain-based subscription video-on-demand service, with a huge range of amazing films, TV shows and videos. LiveTree allows users to bankroll prospective film and TV projects that they want to see made, and earn then returns and rewards when those projects are streamed on LiveTree, broadcast on television or screened in cinemas. Audiences are able to see content realised that is meaningful to them and which responds to the demands of the time. Creators can secure the finances and the validation they need to tell their story.

Throughout 2016 and 2017, LiveTree operated as a crowdfunding platform (securing 5% of the British creative arts market), they have formed partnerships with some of the biggest names in film and media, including the BFI, Warp Films, the Screen Arts Institute, Film London and many more, as well as blockchain technology partners such as GoChain, Achain and DeepBrain Chain.

How to download an Ethereum or Bitcoin wallet.

Still waiting to get started in the world of cryptocurrencies? Look no further! We’ve created a step-by-step guide for you to download your own crypto-wallet and start trading on Bitcoin and Ethereum.

Ethereum

Go to www.myetherwallet.com
You will be greeted by several safety reminders and the option to create a new wallet.

Create a password.
Use a combination of letters, numbers and symbols to make it as strong as possible. Write it down immediately and, if possible, make several copies. Then, click “Create New Wallet.”

Download and store your keystore file.
There can never be too many safety precautions in cryptocurrency trading. Store your keystore file in a secure location and click continue.

Save your private key.
It may look just like a string of symbols, but this is your private key and it is very important to back it up and keep it safe. You can also print it to keep it as a paper wallet. Remember, there is no way to retrieve your forgotten or lost private key and password, therefore, take all necessary safety measures suggested by the page.

Use your private key or keystore file to open your wallet.
There are many ways to unlock your wallet, but to keep it simple let’s stick with the files you just received — private key and keystore file. Select and paste your private key or upload the keystore file to unlock your wallet.

Congratulations, you’ve just opened your fully functional Ethereum wallet.
Next time you want to access it, go to www.myetherwallet.com, click “View Wallet Info” in the top right corner and authorize yourself again. All is left now is to load your wallet up with some Ether. If you already hold some of it, send it to your public address. MyEtherWallet also makes it easy to buy Ether via Coinbase (although it sells at a more expensive rate than usual).

Bitcoin

Go to https://electrum.org/#home.
Electrum is one of Bitcoin’s most popular wallets. Installation will differ depending on the platform you use.

For Windows:

  • Three versions of Electrum are available for Windows. The one labeled “Windows Installer” is the most convenient.

For Mac

  • Choose the download marked “Executable for OS X.”
  • Double-clicking the downloaded file opens a mounted volume. Drag the Electrum.app icon into your Applications folder.
  • Open the Applications folder and double-click the Electrum icon.

Launch Electrum.

  • Double click the icon which will launch the Install Wizard.
  • We would recommend that you Auto connect to a server.
  • Name your wallet file: default_wallet. Accept it, then click Next.

Create default wallet.

Four types of wallet are offered, with the default set to “Standard wallet.” Leave this option selected then click Next.

Keystore.  

A keystore is the set of signing keys you’ll use to make Bitcoin transactions, and is controlled by a seed. Leave the default option “Create a new seed” selected and click Next.

 

 

Generation seed.

The next window displays your seed. The words displayed in your window should be different to those in the figure below. Save these words and keep them very safe.

Type your Generation seed.

Click inside the text area and type the words of your seed. When you have entered the correct words, the Next button will become active. Click it.

 

 

Encrypt.

You may also encrypt the entire wallet file by selecting the “Encrypt wallet file” option. Doing so encrypts all wallet contents, not just the seed. This protects not only your money, but your privacy in the event of an attack.

Congratulations, you’ve just opened your fully functional Bitcoin wallet.

Electrum should present its main screen. The circle in the lower-right corner should be green (or blue if you’re connecting through Tor). If it is, you’re ready to start using Electrum. Otherwise, you’ll need to configure your network settings by clicking on the circle.

Funding your wallet.

If you already keep bitcoin on an exhange or elsewhere, you may now transfer those funds into your Electrum wallet.  You can also purchase Bitcoin via Coinbase (although it sells at a more expensive rate than usual).

 

Interactive TV, Netflix and Community Spirit

Interactive TV, Netflix and Community Spirit

 

Interactive TV

 

There have been so many false starts to interactive television, it has become to seem like an experiment which will never yield results. The craze of interactive comic books and new video game technologies saw some “vote-for-what-you-want-to-see-next” programmes broadcast in 1980s America, but with little appreciation or durability. Some critics place talent shows such as Pop Idol and The X Factor in the interactive TV format, but adaptable narratives have never entered the mainstream.

 

So why all the talk?

 

Interactive TV has reentered the film and TV discussion in recent years, with online video platforms providing the perfect medium for audience reciprocation. The struggling Facebook Watch has announced that interactivity will be unrolled as a major feature of much of their upcoming content, with polls and questionnaires posed to live audiences.

Fully interactive TV narratives, however, are harder to implement. Netflix learned this last year with the half-hearted roll-out of its children’s show Puss in Book. Now, however, Netflix is poised to seriously reinvigorate the interactive TV format. They are introducing a “create-your-own-adventure” episode to its lucrative acquisition Black Mirror.

 

Here’s the thing

 

Black Mirror is appropriate for a foray into interactive TV because it tends to explore the alienating impacts of modern technology. Choose-your-own-story interactive TV fundamentally misunderstands the evolutionary and cultural function of storytelling.

 

Storytelling is a social phenomenon. It allows communities, small or large, to have a feeling of shared experience. Television programmes have become national sensations because people talked about them in dining rooms, playgrounds and offices. Stories are not supposed to be experienced in isolation.

 

Interactive TV 2.0

 

LiveTree’s unprecedented approach to film and TV will make all video content community-based and essentially interactive.

 

When LiveTree users watch films and television programmes on Blossom TV, they can decide what comes next – sequels, new series or brand new projects. Users can back new content with Seed tokens and then hold a stake in the product, earning profits when it hits the screen.

 

LiveTree users will be deciding what content gets made. And creators will have the option to pitch ideas to backers and develop the narrative along with their audiences. LiveTree is returning power back to audiences and control back to creators. LiveTree allows creators to be assured of a fanbase, and allows market demand to manifest directly in production.

 

Discover the true value of storytelling.

 

How Do You Get a Film Funded?

During the Golden Age of Hollywood, five gigantic studios produced almost every major motion picture. Producers, actors, directors, cast and crew – even screenwriters – were all contracted employees of single studios and were assigned to many projects a year by the big execs. Most films earned respectable returns, and the runaway hits more than covered the losses of the year’s biggest flops. As long as the film industry ran, studios were in business.

 

After the vertically integrated system broke down, big studios downsized and esssentially became backer-distributors rather than production companies. They would hire production companies or freelance creatives to work on their projects. With less control over the production process and monetising at fewer stages, studios took fewer and fewer risks, ultimately leading to the highly formulaic, reliable, massive-scale tentpole productions we see from the big studios today.

 

This opened the doors for independent cinema to fill an artistic void in the film industry. However, this meant people were specialising in essentially unreliable and largely unprofitable films. Small-scale film financing largely became a gifting economy, forcing the best creators into a network of boozing, schmoozing, nepotism, connections and wealth. Any original talent without access to this network will have a hard time indeed of getting their film made.

 

So where does that leave a prospective filmmaker today? Crowdfunding, when it emerged ten years ago, presented a radical new alternative to outdated industry standards for funding. Even some big names like Charlie Kaufman ($406K) and Spike Lee ($1.4M) turned to crowdfunding to realise their passion projects. However, crowdfunding ultimately depends on fandom and altruism, and could never become a fully sustainable model for film funding.

 

Here at LiveTree, we are revolutionising the way films are funded. Because we are using blockchain technology, small financial transactions can be made throughout the world with great efficiency, meaning that royalty contracts remain profitable for financiers on tiny scales. If the LiveTree community notice a pitch that they love, want to see more from a new director or need to see a sequel to a sparkling indie flick, they can pool together and fund the project with Seed tokens, the world’s first film and television cryptocurrency.

 

The blockchain enters each backer into contracts of rights and royalties with creators which cannot be altered or dishonoured. This is of great contrast to the purposefully opaque and notoriously unreliable royalty agreements made through studios. Audiences can fund the content that is meaningful to them, and then earn their share of the profits. Meanwhile, creators can be assured of a scaleable fanbase for their content. Fewer middlemen and fat cats leads to a fairer, more reliable, more equitable deal for creators, as well as much greater creative control.

 

The alpha version of LiveTree’s own streaming channel, Blossom TV, launches 5th November, so why not register now, stay up to date and discover the future of entertainment.

Discover the true value of storytelling.

What is a Blockchain?

What is a Blockchain?


Despite having been invented along with Bitcoin ten years ago by somebody under the pseudonym Satoshi Nakamoto, blockchain technology is now beginning to enter mainstream popular consciousness. Blockchains provide records of financial transactions that cannot be altered or corrupted. Soon, however, blockchains will be recording the movement of ideas and information, too.

 

How does a blockchain work?

 

Someone, somewhere in the world requests a transaction. Rather than this request going, say, to a bank, the request is sent to thousands of computers – each being one “node” – from around the world. The algorithms for verifying the amount of value, the type of value and the identities and locations of the individuals involved are divvied up amongst the computers (nodes), which together encode the information in what is known as a “block”. Each block holds this information along with the information from the previous block in the “chain”. As such, if anyone tampers with one block, the entire chain is disrupted and the change is disallowed.

 

How do I use a blockchain?

 

The great thing about blockchain technology is that you don’t need to know that you are using it. When you send money, you let your bank do the work, and blockchains work in the same way. The only difference is that the process is quicker, more efficient and more secure. Hacks have proven to be far less likely, and less money is spent by the participants on intermediary charges.

That said, if you want to get involved, there are tons of blockchain communities you can join. By turning your computer into a node for a blockchain network, you earn a share of the transaction charges each time one is made.

 

What else can a blockchain do?

 

Here at LiveTree, we are reimagining entertainment as a blockchain-based industry. On LiveTree, users can fund film and television projects using “Seed” tokens, the world’s first film and television cryptocurrency. When those projects are successfully completed and then broadcast on television, screened in cinemas or streamed on Blossom TV (LiveTree’s own streaming platform), backers are rewarded with their share of the profits.

Because blockchains move currency so efficiently, small transactions in great numbers are much more valuable than when transmitted by centralised banks. Furthermore, the smart contract technology offered by blockchain providers such as Achain, Infinity Economics and 0chain means that the royalties and rights deals can be organised more fairly and more transparently between cast, crew and backers.

We can even use the network of nodes to host video content. As a result, we do not have to rent server from internet giants like Amazon. The process is cheaper and more efficient, and our users are able to continue sharing LiveTree’s growth.

The alpha version of Blossom TV launches 5th November, so register here and get involved with the future of entertainment.

Discover the true value of storytelling.  

CryptoShare – One of a kind

Imagine earning while watching a game show. This will soon be a reality when our new show CryptoShare comes into fruition. Exclusively premiering on our new online channel Blossom TV, this game show looks not only to entertain but to educate at the same time.

CryptoShare will see 7 ICO Teams competing against one another for the ultimate prize — 1,000,000 Seed Tokens, partially owned by the audience, which shall also pick the challenges. Over a span of 5 weeks the participants shall be pitted against one another, judged by a panel of known Crypto Specialists, until only one team triumphs. The viewers then get to choose what to do with 45% of the Tokens won by their supported ICO team, with 5% being donated to a chosen charity.

CryptoShare will also help to educate millions of people about the potential uses of Blockchain technology and to raise awareness about the impact it has on our society. We are entering a new age of entertainment and we would be delighted to have you join us on this voyage of discovery.

Blossom TV, the home of CryptoShare is our new video streaming platform that is on it’s way to your browser, iOS and Android screens. Blockchain is in the heart of everything we do at LiveTree and we are utilising the many advantages of technology to decentralize the entertainment industry, providing more diverse content, opportunities and a different business model in order to disrupt the industry.

Want to find out more about CryptoShare? You can check out the full breakdown here.

LiveTree Seed Main Sale Starts at 31st of January. Don’t Miss Out on being a part of CryptoShare and other upcoming projects!

CryptoShare – One of a kind

Imagine earning while watching a game show. This will soon be a reality when our new show CryptoShare comes into fruition. Exclusively premiering on our new online channel Blossom TV, this game show looks not only to entertain but to educate at the same time.

CryptoShare will see 7 ICO Teams competing against one another for the ultimate prize — 1,000,000 Seed Tokens, partially owned by the audience, which shall also pick the challenges. Over a span of 5 weeks the participants shall be pitted against one another, judged by a panel of known Crypto Specialists, until only one team triumphs. The viewers then get to choose what to do with 45% of the Tokens won by their supported ICO team, with 5% being donated to a chosen charity.

CryptoShare will also help to educate millions of people about the potential uses of Blockchain technology and to raise awareness about the impact it has on our society. We are entering a new age of entertainment and we would be delighted to have you join us on this voyage of discovery.

Blossom TV, the home of CryptoShare is our new video streaming platform that is on it’s way to your browser, iOS and Android screens. Blockchain is in the heart of everything we do at LiveTree and we are utilising the many advantages of technology to decentralize the entertainment industry, providing more diverse content, opportunities and a different business model in order to disrupt the industry.

Want to find out more about CryptoShare? You can check out the full breakdown here.

LiveTree Seed Main Sale Starts at 31st of January. Don’t Miss Out on being a part of CryptoShare and other upcoming projects!

Do The Right(s) Thing – By Cheryl Clarke

 

The TV distribution market is a complex beast and a valuable one at that – worth £20bn annually, notably it lacks automation. And that’s been for good reason, the human factor of doing commercial business in a creative world is a prized asset and the people with most expertise in deal making and spotting a hit are not from an era of warp speed technological change – and prefer it that way. On a more cynical note, keeping it personal preserves the ability for people to make their cut out of the lack of transparency. But here we are, and if we don’t keep up with the advances technology brings, it will sprint right past us. So in a time of information overload and overkill, the need for transparency — along with communication, humanity and honesty — across all sectors and businesses has never been greater.

 

The globalisation of the content industry has been taking place at an alarming rate. In a mere 15 years, we’ve moved from a nice comfy linear world and a nice easy model — ‘get show, sell show, report, repeat’ — to a multi-layered, digital, cross-territory universe of ludicrous complexity. Managing contracts these days entails juggling up to 50 sets of interlinking rights. What people want in a world that’s difficult to understand is simplicity.

 

Currently it works like this; buyer and seller make contact, sometimes on the phone and sometimes in person using many wo(man) hours and resources to make that contact. They talk about a deal, go back to the office and try to articulate what they think was discussed or agreed in contract form. The seller manually checks availability of rights that a buyer wants (this can take some time, even with the rights management systems many distributors now have in house). The seller arranges access to screeners of the show and buyer and seller negotiate terms and final contracts are drawn up. There are two big problems in this scenario; deals take a long time, the back and forth and complexity of paperwork means that a single deal might take 6-12 months to complete and many deals never happen due to the simple logistics of physically setting your stall out and managing it.

 

Since the process is so labour intensive, sellers have to optimise their sales teams to concentrate on the highest value parts of the catalogue being sold to the richest buyers. The long tail of content often remains unsold regardless of whether there is demand. If you are a buyer from a smaller channel or a VOD platform, good luck getting attention of the major distributors – even if you’ve got a decent budget. The distributors are frequently too busy dealing with the paperwork from their big clients to respond to your email.

 

Automated licensing systems solve both problems and are a perfect use case for the blockchain. Deals can be done in minutes and entire catalogues can be easily bought and sold where previously they wouldn’t have seen the light of day. This simplicity in the face of complexity might just increase the possibility for creative commercial people to exercise more of the creative whilst the commerce takes care of itself.  With LiveTree ADEPT, the platform takes this idea and moves it square in the middle of an entire system of funding, licensing and distribution, through Blossom TV and to a whole new era of simplicity. With a new tool for creators, big and small to test the market, access investment and license and choose options for distribution, a decentralised freedom for creative endeavour is very much in our grasps.

 

For those who’ve bought Seed and wonder how it will make money, this licensing model is key. Seed holders now have an opportunity to own a share in the licensing process around film and television and value is created from other people loving what you love. Seed has been created in a fixed quantity, so any unsold tokens will be removed from circulation in what is called a ‘buy back and depletion’ model. Stuff only has value if it’s scarce, like gold, so your Seed will become a larger part of a smaller pie. But how? It’s all about the fees which are paid in Seed – when something is created, funded or distributed, Seed is paid, increasing demand.  The crucial understanding here though is that it makes no difference whether a project is deemed successful or not, the very transactions around any activity on the platform generate demand for Seed ensuring its value remains intact. This is about bringing together all interested parties on one platform, to provide efficiencies and win wins for the industry, fans and the creators. It all ties back to our values of transparency, fostering mutual benefit and getting great content on to screen.

 

This is a global platform that breaks down the walls that separate us – with a world that now understands it is interconnected, we need storytelling that reflects the needs we have now, plant this Seed and see it grow.

 

 

Visit LiveTree ADEPT for more information

A LiveTree For All Reasons – by Cheryl Clarke

A LiveTree for all reasons
A LiveTree for all reasons

A LiveTree For All Reasons – by Cheryl Clarke

If you’ve heard of LiveTree ADEPT, you’re probably now interested in the compelling mission and values of a business that is about to build a platform which places the power of creative entertainment into the hands of those who create, invest and watch it, rather than the corporates, but what next?

If you’re an investor with a wallet of crypto-currency and blockchain investments, look away, you know what you’re doing and the market is a fascinating and dynamic place, enjoy!

But LiveTree is different, it has clear mass market appeal beyond the crypto-players and this is what differentiates it from the vast majority of blockchain propositions and here’s how:

LiveTree, the reward based crowd funding site is an established revenue generating business that has seen 20% growth month on month. Over the last six months alone, it has crowdfunded some 120 film, TV and content projects. It has also built a network of 14,000 entertainment companies and their employees. That’s great, but there was always a bigger plan in the LiveTree house and finally the time has come to build it.

So why get involved now? For start offs there’s a very attractive discount scheme designed to make the offer feel good to even to the smallest stake of interest.  Whether it’s your great uncle who always keeps a couple of grand to one side ‘for interesting things’, or if you’re an up and coming film director, a TV and film mega fan, an established TV production company or a seasoned film investor, LiveTree ADEPT is for everyone.

Even for the casual observer, the platform will quickly become a fascinating space to immerse yourself in the wonder of our potential creativity, when the arbiters of taste, judgement and culture don’t have exponential company growth to think of.

To the uninitiated, setting up a digital wallet might also seem a little daunting but it’s as simple, if not more so, than opening a bank account, just follow the videos here: https://adept.livetree.com/

Most crucially, the cultural implications are broader and deeper than a speculative flutter. If you believe that the films we make and the stories we tell can change our hearts and minds, then this is for you. As a fan, you can get closer to the creators, have a say in the direction a project goes in, you could even own a piece of it.

As a creator, up and coming or established, the platform is the place to go with all of those ideas and developed projects that you know aren’t going to get commissioned or financed through the traditional routes and gatekeepers. These tend to be the best, ground breaking or frankly diverse stuff which a now risk averse, money obsessed environment can’t take a punt on, obsessed as the system has forced us to be on revenues. These ideas can have a willing audience to pay for it if there was a mechanism to share the story, through word of mouth and decent marketing. That mechanism is LiveTree ADEPT. Or maybe as a producer you don’t want to give up the value of what you create to a massive internet company that doesn’t pay its taxes and in this digital wild-west, is answerable to no one, not even its own algorithms.

As a sales or distribution outfit, you have a new pipeline of content to do deals with if you choose and as a viewer, you have a pre pay per view channel where what you watch is what you and your community have helped to make. If you were to imagine a version of Netflix where your voice is heard on what gets made and you have the chance to share in its success in every way, and so does everyone else in the network, then for me, that’s just a buzz.

When we can see that the power for change is in enough of us coming together to enable this new future. The digital token being offered at the root of LiveTree ADEPT (Advanced, Decentralized Entertainment Platform for Transparent distribution) – is a stake in a new world of entertainment where everyone’s welcome.