Inside the Invited Circle.
It’s the Christmas season, and that means parties! Everyone loves a good party, but some more than most: we all know a friend who loves to make introductions. A name just came into your head just now – yes?
I have to admit – I’m one of those people. I love being able to help bring a great combination together, if it’s romantic, professional or even just conversational. And of course I love it when it happens to me. Even more, I love the people who can do it with real style, so that I don’t feel the pressure if it doesn’t work out. I’m sure we’ve all felt the dread on hearing the phrase ‘you must meet so-and-so, you’ll love them’ or even worse ‘you’re going to get on so well with what’s-his-face, you’re so similar’ – because if when we meet so-and-so or what’s-his-face and they’re a tool, you start to wonder whether they think you’re like the tool.
But some people really have the knack, and to them I am eternally grateful. They flourish both in the party season and throughout the year on Facebook.
Putting the ‘social’ in social media.
They’re the people who are always tagging you in someone’s post about a great rental opportunity – just when you were panicking about spending another month with your mad flatmate. They’re the people who create a messaging group to introduce you to a potential colleague – just like they said they would. And you’ll know them best of all as the people who are always enthusiastically shouting about your new start-up, side-line or crowdfund project – just when you thought no one was listening.
There must be a place where these wonderful people can really develop their inner promoter. They have the gift of creating connections in a world where everything is a potential marketplace and where networking events are king.
LiveTree gives those people the chance to let fly their secret marketing professional. And as part of the unique Invited Circle, they get rewarded. Because as anyone will tell you, word of mouth is the most powerful way to advertise.
Any project, if it’s a piece of art or a new business, needs more than just a lump of cash to get started – though goodness knows that helps. Businesses need suppliers, short films need a crew and every person who is going out into the world and trying to make their ideas take flight, needs a team to support them and keep them moving.
When people put up money to contribute to your crowdfunding project, they get Facebook shout-outs, posters, a signed t-shirt and all sorts of swag. Even private companies make money from it: your data is being bought and sold whenever a link is shared or a post is liked. But what about those champions who might not have the ready cash, but who tirelessly campaign to get your project seen? What about those who put you in touch with great people who can help you along? Well I guess you owe them a pint.
LiveTree creates a network, not only of creative people and suppliers, but of great influencers and communicators, and rewards them for their efforts. Not just the supporters, and certainly not those mega-rich businesses looking to get their hands on your data. The invited circle allows those matchmaker friends who are always on the look-out for the next great team to get paid for their good work.
They might be the sort of people who are always trying things out and telling people about it. They might already have a blog and a following. Or maybe they’re just dedicated to the fine art of a good introduction.
That person you thought of at the beginning of this blog? Share this article with them. They could be making more from their talents than just being owed a pint by everyone on Facebook.